ASDA has confirmed it is extending its discount scheme for shoppers who work in particular types of jobs.
The supermarket giant is continuing its 10 per cent off offer until next year.
Emergency workers, who have a Blue Light Card, will be able to get money off their groceries until at least the end of March 2023.
The discount is applicable in all of Asda’s 635 stores across the UK.
It includes food and drink, George at Asda clothing and homewares, toys, gifts and optical.
Asda says “emergency services personnel do an incredible job”.
The partnership between Asda and Blue Light Card is now entering its third year.
To get the discount, emergency workers have to present their own, valid, Blue Light card and ID to Asda workers at the checkout.
The card is a nationally recognised scheme which provides a range of discounts to workers in the NHS, emergency services, social care sector and the armed forces.
Asda said it has extended its discount for card holders to “acknowledge the amazing work they do each day to keep everyone safe.”
Mohsin Issa, Asda’s co-owner, said: “We are delighted to have extended our partnership with the Blue Light Card into its third year until the end of March 2023.
“Our emergency services personnel do an incredible job and we’re happy to be able to continue this discount, along with our own Asda Rewards loyalty scheme and our everyday low prices, into the new year.”
Tom Dalby, chief executive at Blue Light Card, said: “We’re incredibly proud of our partnership with Asda and understand how much it means to our members, especially at this time of year.
“The exclusive 10 per cent discount across food and soft drinks, George clothing and homeware, toys, gifts and optical helps to support families and individuals across the UK during what is a tough period for many and really highlights Asda’s appreciation of NHS staff and other frontline workers.”
The Asda discount is valid in stories only.
It comes after it was revealed shoppers at Asda faced a trolley shortage in the run-up to Christmas.
Certain stores are said to have fewer trollies than normal in the run-up to the holiday season.
Asda has confirmed to The Sun that “a small number of stores” have fewer trolleys available than normal.
While it declined to share a list of affected stores, it said it has ordered additional stock from its supplier.
Earlier this month, Which? crowned Asda the cheapest supermarket for Christmas dinner this year.
