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In the latest Martin Lewis Podcast, the Money Saving Expert said: “The Christmas vegetable price war – it’s on. 15p carrots, potatoes, sprouts and more.
“Lidl has got them from Thursday, December 15. Aldi from Sunday, December 18 to Saturday, December 24.
“Sainsbury’s from Sunday 18th of December. It’s at this point of the year these loss leaders are put on sale in the supermarkets to help people with their Christmas dinners to get you in store.
“Pretty much all of them do it, those are the ones that are announced so far but I expect many of the other supermarkets to pick them up soon too.”
Supermarkets often battle it out over the festive period to offer the most competitive prices on Christmas staples.
German retailer Aldi will drop the price of its “Super Six” vegetables from Sunday, December 18 and customers will be able to get items for as little as 15p. These include:
Potatoes (2kg) – 15p
Brussels sprouts (500g) – 19p
Carrots (1kg) – 19p
Parsnips (500g) – 19p
Red/white cabbage (each) – 19p
Swede (each) – 19p
The supermarket said the reductions will save customers 80% on their shopping.
Lidl has already started selling a number of vegetables for 19p in-store too:
Brussels sprouts (500g) – 19p
Carrots (1kg) – 19p
Potatoes (1.5kg) – 19p
Parsnips (500g) – 19p
Swede (each) – 19p
Shallots (300g) – 19p
Sainsbury’s, meanwhile, will slash the price of a number of veggies with prices starting from 19p in-store from Sunday, December 18. These include:
Brussels sprouts (500g) – 19p
Carrots (1kg) – 19p
Parsnips (500g) – 19p
Red or white cabbage (each) – 19p
Swede (each) – 19p
Potatoes (2.5kg) – 19p
But the reduced prices won’t be available in Sainsbury’s Local stores.
We’ve checked with Iceland, Asda and Tesco to see if they plan on slashing the price of their vegetables in the run-up to Christmas and will update this page when we know more.
Last December, Iceland reduced the cost of a bag of vegetables to a staggering 1p while Lidl and Aldi were offering prices from 19p.
How else can I save on my supermarket shop?
There are plenty of other ways to save on your supermarket shop.
You can try looking out for yellow or red stickers on products which show when they’ve been reduced.
If the food is fresh you’ll have to eat it fast, or freeze it to have another time.
Making a list could save you some money too as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your foodbills too.
That means going for “own” or “value” type products instead of “finest” or “luxury” lines.
Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.
In other news, B&M shoppers are rushing to buy a White Company “dupe” Christmas decoration that’s only £2.50.
Plus, we tested perfumes from Aldi, Lidl and Superdrug and a £6.99 bottle smells identical to a designer brand costing £295.