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New app rewards safe drivers with FREE pizza or coffee – but there’s a catch

A new app aiming to cut young driver deaths by offering rewards such as pizza and coffee for safe driving.

The free Shotgun app, launched by insurer Direct Line, uses GPS technology to track routes and monitor braking and speed on each journey.

The new app rewards drivers with freebies, such as pizza and coffee

The app, which is available on iOS and Android phones, scores different elements of the users driving before giving feedback and allowing them to earn points with brands such as Pizza Express, Starbucks and Virgin Experience Days based on overall performance.

Youll need to be aged between 17 and 25 to be eligible for the freebies.

Shotgun lasts up until users clock up 1,000 miles typically six months on the road.

In 2015, 402 teenage car drivers were killed or seriously injured on the UKs roads, equating to seven 17 to 19-year-olds a week, according to Direct Lines own accident statistics.



Direct Line said its data had shown that one in four teenage drivers will crash in their first year on the road.

It said the free app is not an insurance product and is available to all new drivers between the ages of 17 and 25 regardless of the insurer they have chosen.

Kerry Chilvers, brands director at Direct Line, said: There are over half a million teenagers on our roads and every week more than seven of them are killed or suffer life-changing injuries. These are figures we have to change.

We want Shotgun to act as a new drivers personal wingman beside them, to support them through those important first 1,000 miles of driving.

We know that scare tactics dont work for this audience, who believe theyre invincible, so we worked with behavioural psychologists to develop a solution which incentivises good driving and the leader board element appeals to competitive natures.

In 2011, The Co-operative launched a cashback reward on its insurance for young drivers who kept to speed limits, avoided excessive harsh braking and acceleration and took corners carefully with the help of Smartbox telematics technology to monitor how a car is driven.


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