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But under new plans, the supermarket is rebranding its reduced to clear areas, where discounted yellow stickers are normally found.
They will now be called “reduced in price â just as nice”; and a sign will be placed above the shelves so shoppers can easily spot the deals.
Tesco chief customer officer Alessandra Bellini said: “ We want customers to spend less at Tesco, and our ‘reduced in price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco.”;
The supermarket said the new areas will roll our to 100 stores by Christmas, and more stores again throughout 2023.
The Sun has contacted Tesco for a full list of stores, and we will update this article as soon as we know more.
The announcement is the latest cost cutting measure the supermarket has introduced this year.
It announced it is freezing the prices of more than a thousand everyday products until January 2023.
This includes the prices of big brands such as Heinz and McCain.
Meanwhile, one ex M&S worker told us that you need to visit “later on in the day”; to get the same results.
That’s because “the stuff that’s got today’s date, or that day’s date on it, will be cheap,”; they explained to The Sun.
It’s not always food that’s discounted with the hidden bargain stickers.
On Facebook page Extreme Couponing and Bargains UK one shopper shared their massive haul of reduced goodies, with their yellow stickers still proudly attached â but you can’t eat any of them.
They’d managed to snag Corsodyl toothpaste for example, for just 90p.