Super Educational and its trusted partners need your
permission to store and access cookies, unique identifiers, personal data, and information on your
browsing behaviour on this device. This only applies to Super Educational. You don’t have to accept, and
you
can change your preferences at any time via the Privacy Options link at the bottom of this screen. If
you don’t accept, you may will still see some personalised ads and content.
Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.
Ads and content can be personalised based on a profile. More data can be added
to better personalise ads and content. Ad and content performance can be
measured. Insights about audiences who saw the ads and content can be derived.
Data can be used to build or improve user experience, systems and software.
Precise geolocation and information about device characteristics can be used.
If you don’t want to accept, please select Read More option below where you can also see how and
why your data may be used. You can also see where we or our partners claim a legitimate interest and
object to the processing of your data.
CHOCOHOLICS have slammed the new wrappers in Celebrations boxes, labelling them âtackyâ and âawfulâ.
Fans were already left shocked at its move to ditch Bounty’s from its tubs and now there’s another reason to spark fury.
The chocolatier has ditched the shinier wrapping for a simpler look.
The older wrappers had more detail and included each chocolate bar’s logo around it.
But the new wrappers are much plainer and come with a more matte finish.
It comes after Quality Street made a similar change last month, ditching its tin foil packaging after 86 years.
Celebrations fans were appalled on Twitter, with one person hinting this news was worse than the axe to Bounty bars.
They said: “Everyone is kicking off about Bounty in Celebrations, [but] when are we going to talk about the AWFUL wrappers?”
Another furious chocolate shopper asked: “Who on earth authorised the new Celebrations wrappers? They are SO tacky!”
A third Tweeter wrote: “Further evidence that the country is falling apart at the seems. What the hell are these new Celebrations wrappers?!”
But not everyone minded the appearance of the new wrappers.
One choc fam said: “The big Celebrations story that nobody has talked about is that they’ve changed the wrappers so everything looks like it’s come from an 80s sci-fi book cover, or Castrol GTX advert, which I do approve of I will be honest.”
We’ve asked Celebrations maker Mars Wrigley what’s behind the change and will update when we hear back.
But fans were pretty disappointed saying: “Youâve massively underestimated the power of the wrapper. RIP Quality Street.”
Another said: “The new recyclable wrapper for quality street. Joyless and dull like most sustainable goals but anyway there are a few of these in the Christmas tub which of course is made of plastic. Make it make sense.”
The selection box treats are now covered in a vegetable-based wax instead of the classic shiny foil.
The move will stop nearly two billion wrappers a year ending up in landfills, but it has nevertheless angered traditionalists.
Pingback: I’m a mum and I’m worried Christmas will be ruined after Mars said it would remove Bounty bars from tubs of Celebrations