CHOCOHOLICS have slammed the new wrappers in Celebrations boxes, labelling them âtackyâ and âawfulâ.
Fans were already left shocked at its move to ditch Bounty’s from its tubs and now there’s another reason to spark fury.
The chocolatier has ditched the shinier wrapping for a simpler look.
The older wrappers had more detail and included each chocolate bar’s logo around it.
But the new wrappers are much plainer and come with a more matte finish.
It comes after Quality Street made a similar change last month, ditching its tin foil packaging after 86 years.
Celebrations fans were appalled on Twitter, with one person hinting this news was worse than the axe to Bounty bars.
They said: “Everyone is kicking off about Bounty in Celebrations, [but] when are we going to talk about the AWFUL wrappers?”
Another furious chocolate shopper asked: “Who on earth authorised the new Celebrations wrappers? They are SO tacky!”
A third Tweeter wrote: “Further evidence that the country is falling apart at the seems. What the hell are these new Celebrations wrappers?!”
But not everyone minded the appearance of the new wrappers.
One choc fam said: “The big Celebrations story that nobody has talked about is that they’ve changed the wrappers so everything looks like it’s come from an 80s sci-fi book cover, or Castrol GTX advert, which I do approve of I will be honest.”
We’ve asked Celebrations maker Mars Wrigley what’s behind the change and will update when we hear back.
Here’s how the Celebrations wrappers have changed
Quality Street dropped its famous, shiny foil packaging for reusable wrappers to help the environment.
But fans were pretty disappointed saying: “Youâve massively underestimated the power of the wrapper. RIP Quality Street.”
Another said: “The new recyclable wrapper for quality street. Joyless and dull like most sustainable goals but anyway there are a few of these in the Christmas tub which of course is made of plastic. Make it make sense.”
The selection box treats are now covered in a vegetable-based wax instead of the classic shiny foil.
The move will stop nearly two billion wrappers a year ending up in landfills, but it has nevertheless angered traditionalists.