TESCO has announced that it is making a huge change to its yellow sticker bargains just in time for Christmas.
The supermarket giant said more shoppers than ever are now looking for marked down food in its stores.
It comes as shoppers scramble to keep the cost of their grocery bills down as prices rocket on the shelves.
The UK’s rate of inflation hit a 41-year high of 11.1% in October, hitting households in the pocket.
Tesco often reduces the price of food nearing its use by date to shift stock and avoid foot wastage and marks them with a yellow sticker.
It has previously taken extreme measures by putting up barricades to protect staff from shoppers desperate to get to to the popular deals.
But under new plans, the supermarket is rebranding its reduced to clear areas, where discounted yellow stickers are normally found.
They will now be called “reduced in price – just as nice” and a sign will be placed above the shelves so shoppers can easily spot the deals.
Tesco chief customer officer Alessandra Bellini said: “ We want customers to spend less at Tesco, and our ‘reduced in price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco.”
The supermarket said the new areas will roll our to 100 stores by Christmas, and more stores again throughout 2023.
The Sun has contacted Tesco for a full list of stores, and we will update this article as soon as we know more.
The announcement is the latest cost cutting measure the supermarket has introduced this year.
It announced it is freezing the prices of more than a thousand everyday products until January 2023.
This includes the prices of big brands such as Heinz and McCain.
Morrisons has also slashed the price on 150 products, and back in April, Asda promised to drop the prices on over 100 items.
What are yellow sticker discounts?
Supermarkets often reduce the price of food nearing its use by date to shift stock and avoid food wastage.
The food is still good to eat, and in some cases you can freeze what you buy so it will last that bit longer too.
But most importantly, you can often score a hefty discount – with some items marked down by as much as 80%.
You’ll normally find the goodies confined to their own shelf, in the bargain corner, or “sin bin” as many shoppers have dubbed it.
But a common theme in any store means each product will have the yellow sticker slapped on it, telling you its new reduced price.
How can I get the best discounts in the supermarket?
The only problem with yellow sticker bargains, is that they’re so popular that they can be quickly snapped up.
To make your yellow sticker bargain hunt worth it, time your visit right.
Many shoppers say you should head to Morrisons first thing, for example, to get the best buys.
Meanwhile, one ex M&S worker told us that you need to visit “later on in the day” to get the same results.
That’s because “the stuff that’s got today’s date, or that day’s date on it, will be cheap,” they explained to The Sun.
It’s not always food that’s discounted with the hidden bargain stickers.
On Facebook page Extreme Couponing and Bargains UK one shopper shared their massive haul of reduced goodies, with their yellow stickers still proudly attached – but you can’t eat any of them.
They’d managed to snag Corsodyl toothpaste for example, for just 90p.
Meanwhile, we spoke to supermarket expert Charlotte Jessop about the best supermarket own-brand items to buy to save cash.
Plus, we explained how households can get free cash help towards their food shop.