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Britain’s favourite supermarkets are revealed – but it’s different between the north and the south

Consumer data has revealed a ‘red wall’ in Britain’s supermarket spending habits – with the north more likely to spend at Iceland and Asda while those in the south head to Sainsbury’s and Waitrose.

In the supermarket stakes, Sainsbury’s was most likely to triumph for shoppers, taking the top spot in the South East and South West of the country.

Britain’s favourite supermarkets are revealed
Different regions have different favourites
Brands and supermarkets are involved
You can find full lists further down

As for the supermarket where Brits spend the most money, Tesco was the unanimous choice across all regions.

Nationally, adults are spending 14 per cent more at supermarkets year-on-year, and the number of transactions is up 16 per cent, suggesting many are shopping little and often.

As for peckish respondents looking to get their takeaway delivered, Deliveroo was the most popular choice nationwide, winning out in the East Midlands, East of England, London, the North West, the South East and the South West.

A spokesperson for Revolut, which has five million UK customers, said: “The UK has always been a melting pot of tastes, and it is fascinating to see which establishments are drawing the most interest from customers, as well as their hard-earned cash.

“The current economic climate has everyone thinking about their spending.

“We all have our preferences. Whether you’re a ‘Little by Little’, saving throughout the year, or ‘The Daytimer’, spending mostly at lunchtime, we’ve given our customers’ their own personalised characteristics as part of our annual RevReview, available to see in the Revolut app .”

The battle for domination in the fast-food space is similar to the supermarket race, with one brand being the nation’s favourite – McDonald’s.

However, the relative data shows shoppers in the North East and North West of England are most likely to spend at Greggs and Burger King, while fast food lovers in the South are more likely to opt for Pret A Manger and KFC.

Those who love dining out have opposing views when it comes to a sit-down meal on the high street.

In London and the East Midlands, pizza wins, with Pizza Express and Pizza Hut dominating in those regions respectively.

The East of England also favours some Italian flavour, selecting Prezzo as their restaurant of choice, while the Welsh are most likely to treat themselves to some Frankie and Benny’s.

As for restaurants where adults are spending the most money, Wetherspoons is the preferred venue to run up a tab, though Nando’s receives an honourable mention for taking the top slot in London, the North West and Northern Ireland.

Nationally, Brits are dishing out 16 per cent more money at restaurants, year-on-year.

However, it appears lockdown take-out habits have continued, as the number of transactions on meal delivery services is up by 29 per cent this year.

A spokesperson for Revolut added: “We’re glad to see many people in the UK are treating themselves by dining out and ordering meals in, but with our customers using our budgeting and analytics tools year-round, we’re also delighted to see Brits striking a balance.

“UK customers using our Savings Vaults increased their savings by over 40 per cent this year.

“Additionally, we’ve noticed Brits have been especially charitable in 2022. £2.1 million has been donated in 2022 by UK Revolut customers to the British Red Cross to help those impacted by Russia’s invasion of Ukraine.”

Most popular supermarket by region

Supermarkets spent the most at in each region when compared to others

  • East Midlands – Lidl
  • East of England – Tesco
  • London – Waitrose
  • North East – Iceland
  • North West – Asda
  • Northern Ireland – Tesco
  • Scotland – M&S
  • South East – Sainsbury’s
  • South West – Sainsbury’s
  • Wales – Co-op
  • West Midlands – Aldi
  • Yorkshire and the Humber – Morrisons

Most popular delivery service by region

  • East Midlands – Deliveroo
  • East of England – Deliveroo
  • London – Deliveroo
  • North East – Just Eat
  • North West – Deliveroo
  • Northern Ireland – Just Eat
  • Scotland – Just Eat
  • South East – Deliveroo
  • South West – Deliveroo
  • Wales – Uber Eats
  • West Midlands – Uber Eats
  • Yorkshire and the Humber – Just Eat

Most popular fast food by region

Fast food chains spent the most at in each region when compared to others

  • East Midlands – McDonald’s
  • East of England – McDonald’s
  • London – Pret A Manger
  • North East – Greggs
  • North West – Burger King
  • Northern Ireland – McDonald’s
  • Scotland – Subway
  • South East – Pret A Manger
  • South West – KFC
  • Wales – Domino’s Pizza
  • West Midlands – Subway
  • Yorkshire and the Humber – KFC

Most popular restaurants by region

Chain restaurants spent the most at in each region when compared to others

  • East Midlands – Pizza Hut
  • East of England – Prezzo
  • London – Pizza Express
  • North East – Wetherspoons
  • North West – YO! Sushi
  • Northern Ireland – Nando’s
  • Scotland – TGI Friday’s
  • South East – Wagamama
  • South West – Turtle Bay
  • Wales – Frankie & Benny’s
  • West Midlands – Las Iguanas
  • Yorkshire and the Humber – Slug and Lettuce

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