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Kellogg’s makes big flavour change to popular cereal for first time in 40 years

BREAKFAST giant Kellogg’s has made a big change to one of its favourites and foodies could be divided.

The cereal company is over 100 years old and hasn’t made a change to one of it’s cereals in 40 years.

Kellogg’s is adding a salted caramel flavour to its Crunchy Nut cereal

The Crunchy Nut cereal is getting an addition – Crunchy Nut Salted Caramel.

The new cereal is available at Asda before rolling out to other supermarkets in the new year.

It currently costs £2.99 for a 375g pack in store and online.

Supermarkets often sell the classic flavour at the slightly cheaper price point of £2.50 for the same size pack. 

David Henningham, lead food designer at Kellogg’s, said: “We have seen increasing demand for salted caramel options, so it made sense when developing a new flavour that we give it a try – and we’re glad we did as the result is irresistible! 

“We spent half a year perfecting the subtle balance of sweet caramel and salt to make this tasty new option the must-have addition to breakfast time.”

In 2021, Kellogg’s launched Crunchy Nut Bites and Crunchy Nut butter bars.

It produces one million boxes of cereal every day.

Changes to popular food products can leave foodies divided.

In the run up to Christmas, Mars said it will be scrapping it’s controversial Bounty bars in Celebrations tubs.

Some fans were horrified while others were elated, arguing that it’s the worst one.

Though the Celebrations Christmas ad suggested the shunned bar could make a comeback.

In news that should be refreshing for all, many of the major supermarkets announced they’d be scrapping best before labels on fruit and veg.

Last week, Morrisons made the change to remove labels off more than 200 of its fresh food items.

But it wasn’t the first store to do so.

In September, Waitrose ditched best before dates on more than 500 of its fresh food products.

And back in 2018, Tesco decided to remove best-before dates from some of its own-label fruit and vegetables.

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