MCDONALD’S dropped its annual festive advert today to remind viewers of the ‘little moments’ this Christmas.
The fast food giant’s latest ad features Alfie, a little boy overlooking a father and daughter playing together on a bike.
Alfie’s mum suggests he begins making his Christmas wish list and he gets to work right away.
He’s busy getting carried away with the excitement of an ever-growing Christmas list – and she’s busy trying to make sure all the preparations are ticked off her mental list.
Before too long, Alfie’s very long wish list spreads around the entire house reminding viewers that we often focus on the material things during the festive period.
But while Alfie and his parents are walking to post his letter to Father Christmas, a gust of wind blows the list away.
To comfort her distraught son, Alfie’s mum suggests they eat at McDonald’s which reminds them that at Christmas, it’s the little things that mean the most.
After leaving the restaurant, Alfie’s parents ask what was on his list and he takes out one final section he was left with – a drawing of him and his family.
The advert was created by Tom Hooper, the Oscar winning director of The Kings Speech and is accompanied by Becky Hill singing Only You.
The advert will premiere during the advert break for Sunday’s I’m a Celebrity Get Me Out Of You (November 13).
The new advert kickstarts McDonald’s #ReindeerReady campaign, which this year has The Alternative Christmas List at its core.
From November 14 McDonald’s app users will be able to log in and enter competitions to win an prizes they can share with friends and family.
Prizes up for grabs include Christmas carolling and a Christmas card roadshow.
Last year’s McDonald’s Christmas advert featured a little girl who creates an imaginary friend called Iggy.
Directed by creative duo, Bert and Bertie, the advert aimed to showcase how you are never too old to be in touch with your imagination.
The year before that, McDonald’s festive advert also featured the voice of Becky Hill.
It followed a mother and her and teenage son who are struggling to reconnect.
Over a dozen Xmas adverts have been released already.
RIght before McDonald’s was John Lewis’ Christmas advert, which fans were eagerly anticipating.
John Lewis‘ latest festive event explores the foster care system and seeks to raise awareness of vulnerable children around the UK – set to a cover of Blink 182’s All The Small Things by US singer Mike Geier.
M&S sees French and Saunders transform into a fairy and raggedy dog toy called Duckie in their latest festive ad.
On a lighter note, Asda’s Christmas advert sees the return of Buddy the Elf, a whole 19 years after Will Ferrell played the character in the 2003 film Elf.
And Alison Hammond plays a fussy royal countess in this year’s Sainsbury’s festive advert.